I’ve Been Where You Are.

After 20 years working onboard cruise ships in guest facing, sales, marketing and leadership roles, I didn't just change jobs I changed my entire life. Leaving ships wasn't just a career move. It was a personal transition that touched every part of who I was.

But before I became a coach, I was crew. Just like you.

I had the same doubts, the same fears about leaving, and the same uncertainty about whether I was making the right choice. I spent many nights lying in my cabin thinking about how I would leave ships, and days going through the motions while dreaming about a different life. I had the same mixed feelings - loving parts of ship life but feeling ready for something new, yet terrified to take the leap.

I know what it's like to ask yourself:

"What am I even good at?"

"How do I explain my ship work to employers on land?"

"Will I miss the excitement and adventure of ship life too much?"

"What if I leave and realize I made a huge mistake?"

"How do I even start when I have no idea what I want to do on land?"

I now work as a certified Career and Life Transition Coach, blending psychology, coaching, and my deep knowledge of the cruise ship lifestyle to help crew like you confidently move from ship to shore and thrive once you're here.

This isn't generic career coaching. This is guidance from someone who's walked your exact path and built a roadmap for others to follow.
Here's how my own ship-to-shore journey began…

How Did I Get Here?

I didn’t have it all figured out when I left ships. I just had a deep knowing that ship life no longer fit the person I was becoming. I went from structured routines, constant movement, comfort, familiarity, and a built-in social circle…to quiet, still land life, where I was alone, confused, and wondering:

"Is this really it?"

I tried to piece it together. I questioned everything my identity, my direction, my confidence.

It wasn’t instant, but slowly I learned how to rebuild. I found the right support, the right tools, and I started shaping a new chapter that actually fit me. Now, I help crew like you do the same with a roadmap that didn’t exist back then but does now.

After years of working onboard, I took everything I had learned and asked myself: “What do I really want to create now?”

I am a Chef turned Ship Crew turned Career Coach who loves getting as much out of life as possible.

I fell into Career Coaching during my ship career. Working at sea and being surrounded by 2,000 different people each week and working with a large team – up to 1,000 crew members, naturally means I am a people person.

Living and working with other crew members and guests onboard in what at many times can be a challenging environment produced a strong desire to understand what drives people to do what they do, or not do, and on the flip side understand people who want to live better and get more out of life. A new passion was born to discover and dive into Human Behavior.

As one who has a fear of the mundane not change, I then took this newfound passion and learnings and applied it to “change”. How can I help others become friends with the fear of change as well making the change process that much easier and more comfortable.

Yet like you I have new chapters in life I want to be exploring; goals, desires and dreams I want to create and achieve, so I needed to take all my life learnings, education, and certifications and apply it to my own life. I want to live a life that I love and don’t need a vacation from but choose to take a vacation to experience and enrich my life more.

In the beginning I experienced confusion and uncertainty with ship to shore transition…perhaps you are too?

Moving from “ship to shore” you can literally compare it to moving to a new city in a foreign country and setting up a life.

It is where I discovered what is needed to succeed in this transition was assistance with adjusting to a new land life – a new career, home, finances, relationships, friendships, identity, environment, hobbies, community, and more in all these different areas of life.
The discovering period, the adjusting period, the accepting period, and the living it period.

BUT firstly, what needed to be addressed and answered for me was that million dollar question “What do I want my next job, career to be and how do I settle on land?"

As you know I did figure this out, but in the process I found it difficult to find the right assistance. I was able to find someone who could assist with career change, but not career change and life change from ship to shore.

As let's keep it real, we all know that living and working at sea , going "home" for vacation and then choosing to leave, all of that is not as straight forward as many consultants and coaches might think. At sea we do live a very unique lifestyle.

Finding a career and life change coach consultant who has experienced ship life was exactly what was needed. Yet I could not find anyone who fit that, so......

It was through my first-hand experience, and then later my knowledge (certified coaching and positive psychology) that career coaching and work-life balance were founded.

The transformation and results that this combination brings to others were the catalysts for doing what I do now.

Helping maritime crew discover their next chapter to live their land land is extremely satisfying and rewarding for me.

What I Believe

I believe leaving ships isn’t just about getting a new job, it’s about building a new life.

I believe your experience at sea is more valuable than you think.

I believe you already have what it takes you just need the tools to translate it.

I believe that once you move from uncertainty to certainty, the resistance fades and all you need next is the how.

I believe fear is normal but it doesn’t need to make your decisions for you.

I believe land life can feel just as fulfilling as ship life; maybe even more.

And its possible for you

I’ve always believed the word impossible just needs a grammar fix, because to me it reads: I’m possible.

If you’ve ever wondered whether a new life off ship is doable…It is. If you’ve even thought, “Maybe that’s possible for others, but not for me…”It is with the right steps and the right support. Whether you're dreaming of that new future, craving stability, or simply not sure what’s next, I've mapped out a clear path for you.

Not Sure Where to Begin?

Begin with the Start Here page. It’s designed to help you through the first four steps of your transition so you don’t have to figure it all out alone. And when you're ready for more structured support, explore my three core services each to meet you where you are on your ship-to-shore journey:

Hired! For crew who are ready to leave ships and land the job. This practical, step-by-step service helps you go from “What could I do next?” to “I got the job!”
It will cover resume writing, job search strategies, interview prep, and how to express your ship life in a way that makes employers pay attention. You’ll walk away with clarity, confidence, and a done for you Resume + Cover Letter.

Discover Your Next Chapter For crew who want a full life, not just a job. This transformational program is for when you’re not just changing careers, you’re creating a new version of yourself. We’ll work together to uncover what truly fits you on land from job/career to lifestyle to identity, so you don’t just survive the transition, you thrive in it.

1:1 Coaching For crew who want personalized support, space to process, or a thinking partner in their journey. These single or pack-based coaching sessions are designed to help you gain clarity, build confidence, making decisions, and be heard. Walk away with a new perspective, direction, and support you can feel.

When I am...

Not working in my business you can find me enjoying a few of my favourite things.

After working at sea for close to 20 years and travelling the globe, my culinary palette is pretty adventurous, is yours too? It’s common to find me in the kitchen creating, cooking, and experimenting with flavours.

Thanks to growing up in beautiful New Zealand (and doing many ship contracts in Alaska), I’m still a big lover of the outdoors. Walks, hikes, bike rides, lakes, rivers, mountains, beaches, if it’s outside, I’m in.

Two of my newest passions are Ancient History and Healing Modalities, and I’ve also got two big creative projects on the go. Trying my hand at stand-up comedy (yep, really!). Writing books that blend transformation with storytelling , part insight, part soul.

The dream? Take it all on stage and travel the world sharing stories that make people both laugh and grow.

Most days, you’ll find me in a great café with an espresso or enjoying a glass of vino, I swear I must’ve been Italian in a past life. Ciao bella! 😉

And when all else fails, I’m under a palm tree, on a quiet beach, sipping a coconut and dreaming up what’s next.

All New Podcast

Never miss an episode…These are perfect for when you are in your cabin, ashore on a break, or when you are on vacation.
We’ll be having loads of fun with guest experts, my top tips, and the latest discussions on all things career change and transitioning to your land life.

I RESPECT YOUR PRIVACY. NO. SPAM. EVER

Hi, I'm Alex,

I help Maritime Crew move from ship to shore, discover their next job, career and start living their land life, all with ease and enjoyment.